The City Beautification Directorate which is headed by a Director General is clothed with the following cardinal responsibilities:

1. Plan, develop and execute advertisement strategies for the City. Coordinate all corporate advertisement partnerships with businesses and other institutions of interests
2. Work closely with the Mayor, a variety of Public, Private and Community organizations and citizens groups in developing and implementing programs to achieve city proprieties and solve community problems.
3. To develop and implement plans which improve the aesthetic outlook of the city of Monrovia.
4. To encourage the placing, planting and preservation of trees, flowers, plants and other objects of beautification and ornamentation in the city.